Clik here to view.
Why You Need an SEO Learning Program (Here’s Why #60)
If your business is using online marketing, you need staff who are well-informed on all aspects of SEO. In this episode of Here’s Why, Eric and Mark explain why you need an organized SEO learning...
View ArticleClik here to view.
Google’s Gary Illyes on Penguin: When Is It Coming and What Will It Do?
Recently Stone Temple CEO Eric Enge and I conducted a Virtual Keynote live online with Google Webmaster Trends Analyst Gary Illyes (@methode on Twitter). You can watch the entire event or read a full...
View ArticleClik here to view.
Why Understanding Both Your Brand and Your Buyers Matters (Here’s Why Episode...
One of the ongoing debates among digital marketers is over whether brand identity or customer understanding is more important in forming a digital marketing strategy. Proponents of the former say if...
View ArticleClik here to view.
Google SEO Certification: Why Doesn’t It Exist?
My first job at a digital marketing agency was managing AdWords accounts for clients. When I started, I didn’t know PPC from PVC, but I had a great mentor, read every blog I could, and learned quickly...
View ArticleClik here to view.
Why Black Hat SEO Still Works (Sometimes) – #62
We reckon it don’t seem fair. Sometimes the bad guys win. In search, Google has made bodacious strides toward wipin’ out so-called black hat SEO, but we still see cases where a dastardly spammer or...
View ArticleClik here to view.
Why Your Social Media Strategy Is Failing – Here’s Why #63
More brands than ever are doing social media marketing but so many seem less than satisfied with their results. Why are their social media strategies failing? In this episode of Here’s Why, Mark and...
View ArticleClik here to view.
Why We Do Both Live and Automated Social Media – Here’s Why #64
Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for...
View ArticleClik here to view.
Hardcore SEO – Customizing Content Pitches
In this episode of Hardcore SEO, Stone Temple Consulting’s Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be...
View ArticleClik here to view.
Why are NoIndex Tags Not Always the Best Quick Fix? – Here’s Why with Mark &...
When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can can create more problems than it solves. On today’s...
View ArticleClik here to view.
Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark &...
For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct...
View ArticleClik here to view.
Why Should Your Personal Brand not be Your First Priority? – Here’s Why with...
While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who...
View ArticleClik here to view.
Hardcore SEO – Creating Resonating Content
In this episode of Hardcore SEO, Stone Temple Consulting’s Senior Marketing Consultant Laura Ackerman discusses her tried and true methods of coming up with fresh content ideas for campaigns. Whenever...
View ArticleClik here to view.
Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric
When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without...
View ArticleClik here to view.
Why is Building Your Brand an SEO Strategy? – Here’s Why with Mark & Eric
While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode...
View ArticleClik here to view.
Why Do You Need to Humanize Your Business? – Here’s Why with Mark & Eric
As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino’s Australia has been experimenting with...
View ArticleClik here to view.
Why is a Quality User Experience an SEO Ranking Factor? – Here’s Why with...
Giving your site visitors a great user experience can actually result in valuable positive signals for search engines. Providing valuable and unique content to your visitors is key to preventing them...
View ArticleClik here to view.
Why Should You Not Fear Linking Out? – Here’s Why with Mark & Eric
With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to...
View ArticleClik here to view.
Why Doesn’t Google Index All of Twitter? – Here’s Why with Mark & Eric
Now that Google has full, real-time access to all of Twitter, they must be indexing every tweet in Google search, right? Wrong! In this video see the results of the Stone Temple Consulting study that...
View ArticleClik here to view.
How to Structure Your Data – Hardcore Marketing
In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Stone Temple Consulting’s Director of Technical SEO Mats Tolander discusses Schema and Structured data. Implementing both are...
View ArticleClik here to view.
Why do Some People Get More Engagement on Google Plus? – Here’s Why with Mark...
As we look forward to a new era on Google+, we can now focus on what we need to do to maximize what we get out of it as a social network, and on what we need to do to maximize our engagement there. In...
View ArticleClik here to view.
Why Do Content Producers Need to be Experts? – Here’s Why with Mark & Eric
While almost anyone can can call themselves a “content marketer” just by creating content, not everyone should be one. Simply starting and maintaining a blog is a tremendous undertaking. And really,...
View ArticleClik here to view.
Why Doesn’t Google Use Social Signals? – Here’s Why with Mark & Eric
Social media has become the primary way most people discover and share content. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this...
View ArticleClik here to view.
Here’s Why Blab Might be a Live Video Game Changer
Many social media platforms tend to come and go with their hyperbolic claims of being the “next big thing.” The term “game changer” also tends to be thrown around pretty loosely; getting attached to...
View ArticleClik here to view.
Here’s Why eCommerce Sites Need Better SEO Tagging
In today’s episode, Mark and Eric discuss the findings of Eric’s study: Do E-Commerce Sites Completely Mess Up Their SEO? It was a bit troubling to find out that many major eCommerce sites do not...
View ArticleClik here to view.
Here’s Why Influencers Aren’t Paying Attention to You
Forming strong relationships with influencers can become the backbone of an effective content marketing plan. However, while you might find yourself trying and trying to get the attention of one, the...
View ArticleClik here to view.
Here’s Why Your Guest Post Pitches Are Failing
Are your pitches to guest post on publishing sites falling flat? Are you trying many different approaches with the same, negative results? Have no fear! Eric and Mark are here to turn your content...
View ArticleClik here to view.
Here’s Why Your Content Isn’t Getting Shared
Why Isn’t My Content Getting Shared More? The amount of effort you put into a published piece of content does not always correlate to the amount of social shares it ends up getting. It can get...
View ArticleClik here to view.
Here’s Why Your Content Isn’t Getting Links
In the last episode, Eric and Mark told you why your content wasn’t getting the amount of shares that you would ideally like it to get. In this episode, they continue with the theme but shift their...
View ArticleClik here to view.
Backlinking Tools May Not Be as Comprehensive as You Think
Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for...
View ArticleClik here to view.
Mobilegeddon and the Future of SEO
We’re eight months into the Google mobile-friendly ranking update popularly known as “Mobilegeddon.” How much has changed? What is the future of mobile SEO? During his recent presentation to...
View ArticleClik here to view.
Here’s Why Turns 50: Eric & Mark’s Best Tips!
It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from...
View ArticleClik here to view.
Digital Marketing Challenges and Changes 2015: The Best of Stone Temple...
Here at Stone Temple Consulting one of our primary guiding principles is to be “surfing ahead of the wave” in digital marketing. That’s why we have this big blue wave on the wall of our office common...
View ArticleClik here to view.
Which Is the Best Backlink Checker Tool? (Infographic)
How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each...
View ArticleClik here to view.
Here’s Why You Need to Know FTC Regulations
Over the past few years the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers...
View ArticleClik here to view.
How Much of Twitter Does Google Index? Future of Digital Marketing
In the spring of 2015 Google began implementing its recently-renewed agreement with Twitter that gave the search giant full, real-time access to all tweets on Twitter. Here at Stone Temple we had a...
View ArticleClik here to view.
Here’s Why Some Content Goes Viral
Most people assume that viral content is a matter of luck. Luck can play a part. Sometimes a piece of content happens to coincide with a relevant news event or it happens to get in front of the right...
View ArticleClik here to view.
The Rise of Rich Answers in Google Search – Future of Digital Marketing
The Google search results page ain’t what it used to be. Almost never do you see anymore the “ten blue links and some ads” that used to characterize a Google search result. In an effort to become ever...
View ArticleClik here to view.
Here’s Why Digital Marketing Will Never be the Same
Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and Eric have lent their expertise to make these...
View ArticleClik here to view.
Here’s Why Brand Names Matter (But Can Still Be Fun!)
If your name is John or Joe or Mary or Melissa, you’re probably used to hearing your name called and finding out you weren’t the John or Joe or Mary or Melissa they were looking for. Sometimes that...
View ArticleClik here to view.
SEO Experts: 12 Signs They Are Not the Experts They Claim to Be
The good news about SEO is that anyone with basic intelligence and the motivation to learn can eventually, over time, become an SEO expert. SEO is a potentially lucrative and rewarding profession that...
View ArticleClik here to view.
Here’s Why Some SEO “Experts” are not Really Experts
Since people realized that there was money to made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and...
View ArticleClik here to view.
Twitter Algorithmic Timeline: Why I For One Welcome Our New Overlords
UPDATE 18 March 2015: Twitter announced today that the roll out of the algorithmic timeline is now complete to all users, and that there have been very few opt outs. In addition, they report that...
View ArticleClik here to view.
Why You Must Become a 10X Brand
These days it’s not enough to be just a brand. You’ve got to be a 10 X brand: ten times better known, ten times more trusted, ten times more referenced than any of your competitors. In this episode of...
View ArticleClik here to view.
Google RankBrain as a Ranking Factor – The Future of SEO
In October 2015 Google took the rare step of announcing a major addition to its search ranking algorithms. That new addition, already in operation at the time of the announcement, was named RankBrain....
View ArticleClik here to view.
Why Google Plus Might Be Worth Another Look
Google+ has been written off for dead by many observers and social media experts. Indeed, there is no denying that most brands and all but a handful of marketers have abandoned it, if they ever gave it...
View ArticleClik here to view.
Why Machine Learning Is Revolutionizing Search
Here’s Why Monday Episode 57 Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many...
View ArticleClik here to view.
Does Your Social Media Content Go With the Flow?
Effective Social Media Flows from Strong Brand & Content Sources I speak on social media marketing at a lot of major conferences. Most of my audience and the people I meet at these gatherings are...
View ArticleClik here to view.
Google’s Gary Illyes on Emerging Search Trends
Introduction On February 11th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we took on a wide variety of topics in Search and SEO. We then had Mark Traphagen lead...
View ArticleClik here to view.
Why Google Direct Answers Can Drive Traffic to Your Site
When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained....
View ArticleClik here to view.
Why You Can Still Win the Content Attention War (Here’s Why Episode 59)
Let’s face it. It’s getting harder and harder to get the attention for your content. People have a lot of choices, limited time, and they’re tired and weary of the same old same old. But there’s good...
View Article
